Privacy Policy

Introduction

Ethos Labs ("we," "us," "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the rights you have over your data.

Last updated: April 2026

1. Information We Collect

We collect information in the following ways:

Information you provide directly

  • Name, email address, shipping and billing address, phone number
  • Payment information (processed securely by our payment processors — we do not store full card numbers)
  • Account credentials, if you create an account
  • Order history and product preferences
  • Communications you send us (customer support inquiries, reviews, survey responses)

Information collected automatically

  • IP address, browser type and version, device type, operating system
  • Pages visited, time spent on pages, referring website
  • Cookies and similar tracking technologies (see Cookies section below)

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders, including subscription billing
  • Send transactional emails (order confirmations, shipping notifications, account alerts)
  • Send marketing emails and SMS messages, if you opt in (you can unsubscribe at any time)
  • Provide customer support and respond to inquiries
  • Improve our website, products, and services
  • Detect and prevent fraud, abuse, and security incidents
  • Comply with legal obligations and enforce our Terms of Service
  • Personalize your experience and show relevant content and advertising

3. Cookies and Tracking Technologies

We use cookies and similar technologies to remember your preferences, analyze site usage, and deliver relevant advertising. The types of cookies we use include:

  • Strictly necessary cookies: Required for the site to function (e.g., shopping cart, login). These cannot be disabled.
  • Functional cookies: Remember your preferences and settings.
  • Analytics cookies: Help us understand how visitors use the site (e.g., Google Analytics, Shopify Analytics).
  • Marketing cookies: Used to deliver advertising relevant to your interests (e.g., Meta Pixel, Google Ads).

You can control cookies through your browser settings. Disabling cookies may affect site functionality. We honor "Do Not Track" browser signals where technically feasible.

4. Third-Party Services

We use the following third-party services that may collect or process your data:

  • Shopify — ecommerce platform (processes payments, stores order data)
  • Shopify Payments / Shop Pay — payment processing
  • Klaviyo — email marketing (stores email addresses and engagement data)
  • Meta (Facebook/Instagram) — advertising and conversion tracking via Meta Pixel
  • Google Analytics — website analytics
  • Eagle Labs — fulfillment partner (receives shipping addresses to fulfill orders)
  • Seal Subscriptions — subscription management

Each of these services has its own privacy policy governing how they use data. We do not sell your personal information to third parties.

5. Sharing and Disclosure

We may share your information with:

  • Service providers and partners who help us operate our business (payment processors, fulfillment, email platforms, analytics)
  • Law enforcement or government agencies when required by law, subpoena, or to protect our rights
  • A successor entity in connection with a merger, acquisition, or sale of assets

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order records are typically retained for at least 7 years for tax and accounting purposes. You may request deletion of your account at any time, subject to legal retention requirements.

7. Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the data we hold about you
  • Correction: Request that we correct inaccurate information
  • Deletion: Request that we delete your data ("right to be forgotten")
  • Portability: Request your data in a structured, machine-readable format
  • Objection: Object to processing for marketing purposes
  • Withdrawal of consent: Withdraw previously given consent

To exercise any of these rights, contact us at hello@ethoslabs.co. We will respond within 30 days.

9. California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • The right to know what personal information we collect, use, disclose, and sell
  • The right to delete personal information we have collected
  • The right to correct inaccurate personal information
  • The right to opt out of the sale or sharing of your personal information
  • The right to limit the use of sensitive personal information
  • The right to non-discrimination for exercising your privacy rights

We do not sell personal information for monetary value. We may share certain data with advertising partners (e.g., Meta) for cross-context behavioral advertising, which California law treats as a "sale." You may opt out at any time by visiting our Do Not Sell or Share My Personal Information page or by emailing hello@ethoslabs.co.

To exercise your California rights, contact us at hello@ethoslabs.co. We may need to verify your identity before responding.

10. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR). The legal bases on which we process your data include:

  • Performance of a contract: To process your order and provide our products
  • Legitimate interests: To improve our services, prevent fraud, and market our products to existing customers
  • Consent: For marketing emails and certain cookies (you may withdraw consent at any time)
  • Legal obligation: To comply with applicable laws

You have the right to lodge a complaint with your local data protection authority. To exercise GDPR rights, contact hello@ethoslabs.co.

11. International Data Transfers

Ethos Labs is based in the United States. If you are accessing our site from outside the U.S., your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using our site, you consent to this transfer.

12. Children's Privacy

Our website and products are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete it promptly. If you believe we have collected such information, please contact us at hello@ethoslabs.co.

13. Marketing Communications

If you opt in to receive marketing emails or SMS, you may unsubscribe at any time by clicking the "unsubscribe" link in any email, replying STOP to any text message, or contacting us at hello@ethoslabs.co. Even if you opt out of marketing communications, we may still send you transactional messages related to your account or orders.

14. Third-Party Links

Our site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

15. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Material changes will be communicated via email or a prominent notice on our site. Your continued use of the site after changes are posted constitutes acceptance of the updated policy.

16. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, contact us at:

Ethos Labs
Email: hello@ethoslabs.co